All Photos © Christine Elise McCarthy 2017
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If you follow my blog at all – you know I adore Beyond Meat products – especially their chicken strips. I have posted many recipes using their products – loads of which can be accessed HERE. The chicken strips are especially effective in Asian-inspired dishes – and COLD chicken salad-style dishes. Here are a few pretty pics or recipes using Beyond Meat products
They have long had two styles of burger – a slider & a regular patty – seen above. They are GREAT! They would make any person ready to experience a meatless burger very happy. But – the revolutionary thing about their newest burger is that it can create the same level of satisfaction but in those expecting a REAL BEEF burger! Seriously! They are sold at these Whole Foods stores and at certain Veggie Grills. They were meant to be sold in the cold cases next to real ground beef but I had to ask to find them in Sherman Oaks – because they were in the freezer. But they are truly an exciting development. The color & texture when raw is exactly right. Take a look!
There it is grilling on my stove. Actually – these photos represent my lunch yesterday & today – hence the variations in my assembly. I cooked the one yesterday a tad longer (the one with no tomato). I cut it short today because I set off my smoke detector. The ONLY complaint I might whisper – if pressed – is that they kinda smell too much like real beef when cooking. I have not had a real hamburger since the eighties & the smell of cooking ground beef has never invaded my home. To my desensitized senses – it really seemed like a real burger cooking. But – it wasn’t! Otherwise – I could never have eaten it so red! I have not tried to cook one through (beyond heating it through) in an effort to showcase the real beef visuals. And – the aroma sells the realness in such a next level way. At any rate – these guys are INSANE! You could make meatballs or meatloaf of other ground beef recipes that call for a ground beef that is more pliable than the beefy crumbles. If you are a vegan/vegetarian with a meat-eater at your table – maybe try sneaking them one of these – with the appropriate toppings – and see if they even notice that they are not eating meat. These Beyond Burgers are a complete & total game-changer in the world of meat alternatives. I cannot sing their praises with more enthusiasm. Treat yourself!!!
Pea Protein Isolate, Expeller Pressed Canola Oil, Refined Coconut Oil, Water, Yeast Extract, Maltodextrin, Natural Flavors, Gum Arabic, Sunflower Oil, Salt, Succinic Acid, Acetic Acid, Non-GMO Modified Food Starch, Cellulose From Bamboo, Methylcellulose, Potato Starch, Beet Juice Extract (for color), Ascorbic Acid (to maintain color), Annatto Extract (for color), Citrus Fruit Extract (to maintain quality), Vegetable Glycerin.
Contains: Tree Nuts (Coconut Oil).
Serving Size 1 Patty, 4 oz (113g)
Servings Per Container: 2
*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs
WHAT’S THE BEYOND BURGER™
The Beyond Burger™ is the world’s first plant-based burger that looks, cooks, and tastes like a fresh beef burger, and it’s coming to the refrigerated meat section of a store near you. It has all the juicy, meat deliciousness of a traditional burger, but comes with the upsides of a plant-based meal. The Beyond Burger™ packs 20 g of plant-based protein and has no GMOs, soy or gluten.
I WANT A BEYOND BURGER™! WHERE CAN I GET ONE?
For now, Whole Foods Boulder (Pearl Street Store). The Beyond Burger™ is in soft launch, with distribution planned for select Whole Foods stores. Our goal is expanded availability over the summer. Please sign up for our newsletter for updates on expansion plans.
HOW IS THE BEYOND BURGER DIFFERENT THAN THE BEAST?
The Beyond Burger™ is a ready-to-cook “raw” patty that looks, cooks, and tastes like a fresh beef burger, and it will be sold in the meat section of the store. The Beast is a precooked frozen patty shelved with other frozen items. Our goal in creating The Beyond Burger™ was to provide the full 360° mouth-watering, juicy, and delicious experience of beef but without so many of the health, environmental, and animal welfare downsides of traditional animal-based meat. On the other hand, we developed The Beast with nutrient density in mind, working with Brendan Brazier, a rockstar plant-based triathlete to develop it. The Beast has 23G of protein and a slew of vitamins, minerals, antioxidants, and omegas to help support performance and recovery for especially active folks.
WHY IS IT IN THE MEAT SECTION?
Great question. Part of our Future of Protein vision is to reimagine the meat section as the Protein Section of the store. In this way, we can help people on their journey to eating more plant-based by allowing them to purchase plant-based foods in the section of the store where they are already purchasing other forms of protein. No pun intended, but we are meeting people where they are in their food journey and offering an easy switch!
WHY A BURGER FROM PLANTS THAT AIMS TO REPLICATE MEAT?
Our belief is that the best way to get people to eat less meat is by giving them what they love–in this case, a juicy delicious burger – without so many of the health, sustainability, and animal welfare downside of a traditional animal – based burger.
WHY DON’T YOU PUT THE BEYOND BURGER IN BOTH THE MEAT AND MEAT ALTERNATIVES SECTION OF THE STORE?
Dual-placement is a possibility but ultimately it’s up to the retailer. Our goal of placing The Beyond Burger™ in, at a minimum, the meat section of the store is our attempt to help attract carnivores to the category and help change that meat case to the protein case.”
WHAT KIND OF PROTEIN DO YOU USE?
The primary source of protein in The Beyond Burger™ comes from peas. It’s soy, gluten and GMO free.
HANG ON…IF THIS ISN’T BEEF, WHY ARE THE BURGERS RED?
Well, we used beets to do that! Amazing, right! We wanted to keep the whole experience of cooking burger as similar as possible for our flexitarian fans, so we’ve worked very hard to create a burger that changes color as you cook it just like animal protein.
WHY DOES THE BEYOND BURGER™ “BLEED”?
While we didn’t design The Beyond Burger™ to “bleed” per se, the beets we use to give the patty a red-meat appearance have led some in the media to remark that the burger “bleeds” beet blood.
HOW DO YOU REBUILD MEAT WITHOUT GENETICALLY MODIFYING ANYTHING?
This question gets back to the company’s basic thesis that meat’s core parts – amino acids, lipids, trace elements, carbs and minerals – don’t have exclusive residence in the animal kingdom. Our task is to eliminate the need for meat from animals and find the same or analogous materials in the plant kingdom. We are not inventing new materials but matching the plant equivalent and assembling it in the architecture of meat. And the way we do that assembly is similar to the simple process used to make pasta – we mix our plant-based ingredients, compress the mixture, and then shape it into final product (in our case, using a patty former).
HOW LONG HAD THE BEYOND BURGER BEEN IN DEVELOPMENT?
It’s really the culmination of 7+ years of work against our goal to understand meat, its composition, and associated sensory experience, better than anyone on the planet, and then rebuild that directly from plants.